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Meet Your F&B Sales Specialists - Sale Gurus UK

At Sale Gurus UK we are of course extremely proud to have a team of experts in F&B Brand Sales and Marketing. Recently, we welcomed a new member to our team of Brand Sales Specialists who has made a great addition to a highly motivated and talented sales team.

Meet Derek Lee - National Account Controller

Derek Lee has a proven track record in Fast Moving Consumer Goods (FMCG) leadership, Business Development, P&L Management and client liaison. With over 20 years’ experience in the Hospitality and Leisure industry, he has played a pivotal role as part of the Vimto Out of Home leadership team at Nichols PLC, overseeing National Account customers across the leisure, licensed & entertainment channels. This combined with his previous role at Coca Cola Enterprises gives him a unique view within this channel.

Derek has a proven track record of delivering critical business objectives and sales success, and has an unrivalled knowledge of the beverage industry and iconic brands across UK & European markets. Derek joins our team of Director level Sales Professionals, who thrive in helping our clients to achieve listings with National Accounts, grow product sales and increase market share in the Food & Beverage Sector.

Sale Gurus have been a great asset to our business in our early days..... (they) supported our sales efforts and helped with the onboarding of two National Wholesalers which has enabled us to considerably widen our distribution network and open the doors to many more accounts throughout the UK. For any businesses looking for an on-trade specialist to support their growth, we could highly recommend Sale Gurus.

- Hugo Morrissey, Founder, Nuisance Drinks -


If you need help with promoting your drinks brand, our team at Sale Gurus UK have more than 30 years experience of working in various Senior Sales roles within the food & drinks industry, representing some of the most recognisable brands in the world. We focus on National Sales growth for our clients using targeted and proven F&B Marketing Campaigns.

If would like more info about our brand sales and marketing services please give us a call on 01772 418044 or email us.

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